BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing performance of the company and deciding how to allocate next year's marketing budget across various offline and online channels.

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-511096

発行日：2011/1/27

登録日：2012/5/10