Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-511108

発行日：2011/2/18

登録日：2011/10/5