stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case includes a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and diffusion.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-514019

発行日：2014/4/17

登録日：2014/7/14