Making stickK Stick: The Business of Behavioral Economics
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case includes a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and diffusion.
【書誌情報】
ページ数:15ページ
サイズ:A4
商品番号:HBSP-514019
発行日:2014/4/17
登録日:2014/7/14