To maximize their effectiveness, color cases should be printed in color. As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, invest in brand building in Asia, and/or add processed avocado products. This strategy case describes Mission's growth, entrepreneurial leadership, future opportunities, and financing alternatives.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-514023

発行日：2014/2/25

登録日：2014/5/12