Local businesses' experiences with using Groupon to promote themselves ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for firms that used daily deal sites such as Groupon? This case examines the effectiveness of online daily deal sites from the point of view of local businesses.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-514047

発行日：2013/11/5

登録日：2014/4/21