To maximize their effectiveness, color cases should be printed in color. By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within a few weeks thousands of consumers signed petition complaining against this decision. Should Adobe reverse its decision? More generally, what new skills and capabilities does it need to develop as it reinvents itself?

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-514066

発行日：2014/1/3

登録日：2014/5/28