The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-514079

発行日：2014/1/23

登録日：2014/4/21