CVS Health: Promoting Drug Adherence
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy, and firm perspectives. A test of the program, costing hundreds of thousands of dollars to implement, increased the proportion of adherent customers by 1.4 percentage points. Students are asked to quantify the system-wide economic benefit of this improvement and draw upon insights from behavioral science to examine approaches for boosting medication adherence.
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-515010
発行日:2015/1/20
登録日:2016/4/5