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CVS Health: Promoting Drug Adherence

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
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The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy, and firm perspectives. A test of the program, costing hundreds of thousands of dollars to implement, increased the proportion of adherent customers by 1.4 percentage points. Students are asked to quantify the system-wide economic benefit of this improvement and draw upon insights from behavioral science to examine approaches for boosting medication adherence.

【書誌情報】

ページ数:12ページ

サイズ:A4

商品番号:HBSP-515010

発行日:2015/1/20

登録日:2016/4/5

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