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The Blonde Salad

通常価格 ¥1,408 JPY
通常価格 セール価格 ¥1,408 JPY
セール 売り切れ
税込み。
書籍サイズ
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In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad", had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection". A year earlier, Ferragni, together with her team, had already made a decision to transform her blog into an online lifestyle magazine and to build its positioning as a high-end brand. It meant that The Blonde Salad envisaged to only cooperate with a limited number of luxury fashion advertisers, inevitably reducing the blog's revenues. Ferragni considered changing the revenue-generating model by incorporating an online market place within "The Blonde Salad", but which strategy and timeline would she need to achieve her aim? Should Ferragni's shoe line, a separate company with a different ownership structure, be merged with "The Blonde Salad" or was it desirable to keep the two apart?

【書誌情報】

ページ数:25ページ

サイズ:A4

商品番号:HBSP-515074

発行日:2015/1/9

登録日:2015/3/27

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