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Planters Nuts

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and mixed nuts-Planters' core business-to almonds and pistachios. A new brand management team for Planters had to develop a plan to reinvigorate the still largest brand in the category, and specifically to decide whether to focus on rebuilding its traditional product categories or on attempting to capitalize on the newer nut categories. Central to this process were questions of segmentation, targeting, and positioning.

【書誌情報】

ページ数:21ページ

サイズ:A4

商品番号:HBSP-516004

発行日:2015/8/24

登録日:2016/5/24

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