This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-516012

発行日：2015/8/25

登録日：2016/5/24