InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in China, he wonders if the product will be as successful as InMobi anticipates.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-516030

発行日：2016/4/21

登録日：2017/1/30