In 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market share in China's fiercely competitive branded foods market. To help achieve these goals, COFCO Chairman Frank Ning was driving internal reforms to make COFCO's management more competitive, innovative, and globally experienced. This case allows for a discussion of the Chinese marketplace and the evolving approach to business structures taken by the Chinese government. COFCO is the leading food company in China, and we can see through the case the hurdles faced in transitioning a company from pursuing mostly social objectives to mostly profit making. Finally, the case is a useful vehicle for discussing the question of whether and how China can feed itself. Efficient and reliable sourcing of food from abroad is evidently an increasing, and urgent, priority.

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-516057

発行日：2016/1/26

登録日：2016/3/24