Climate Corporation is a San Francisco-based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the U.S.; however, most of those acres were "free" acres. To build a viable business, Climate had to convince farmers to subscribe to and pay for premium offerings. The case describes Climate's technology approach, product offerings, marketing plans, and the competitive environment for "digital agriculture".

【書誌情報】

ページ数：40ページ

サイズ：A4

商品番号：HBSP-516060

発行日：2016/2/19

登録日：2016/8/8