Fair & Lovely vs. Dark is Beautiful
Women of Worth is an organization that seeks to empower women through training and workshops. The organization has also fought against discrimination based on the color of a person's skin through its 'Dark is Beautiful' campaign-endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire for fair skin. The sale of fairness creams continues to contribute to over 50% of the facial care market. Given this, what should WOW do to fight skin-color based discrimination?