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AnswerDash

通常価格 ¥1,408 JPY
通常価格 セール価格 ¥1,408 JPY
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It is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are revisiting their go to market strategy to determine how to build a viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics, aligning pricing with marketing strategy, customer life-time value, organizational selling, and influencing innovation adoption.

【書誌情報】

ページ数:25ページ

サイズ:A4

商品番号:HBSP-516106

発行日:2016/6/13

登録日:2016/9/6

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