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Casper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone"

通常価格 ¥1,342 JPY
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"A Warby Parker of mattresses? Somebody is going to do it. Why not us?" This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker's success in delivering on the promise of "designer eyewear at revolutionary prices," via a direct-to-consumer sales model. "Big Mattress," their term for the current manufacturer / retailer system, featured not only high prices, but also, as they would describe to many in the days ahead, "one of the worst buying experiences in the world."

【書誌情報】

ページ数:22ページ

サイズ:A4

商品番号:HBSP-517042

発行日:2016/9/27

登録日:2017/1/10

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