Expanding Ecommerce at Technos
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commercial (sales) and retail divisions of the company envisioned as an ideal ecommerce-enabled Technos website. What should be the fundamental role(s) of our master brand's website?
【書誌情報】
ページ数:23ページ
サイズ:A4
商品番号:HBSP-517078
発行日:2017/1/5
登録日:2018/11/6