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Tequila Patrón

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
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Tequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?

【書誌情報】

ページ数:12ページ

サイズ:A4

商品番号:HBSP-517108

発行日:2017/3/21

登録日:2017/7/6

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