Tequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-517108

発行日：2017/3/21

登録日：2017/7/6