商品情報にスキップ
1 2

Brandless: Disrupting Consumer Packaged Goods

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised an average savings of 40% versus national brands through the elimination of the BrandTax, the hidden costs the company claimed consumers paid for a national brand. As the venture funded startup entered the fiercely competitive CPG industry, it was simultaneously taking on both the world's greatest brands and the world's most dominant retailers. Could Brandless change the way consumers bought the essential items that filled their pantries and medicine cabinets? Industry pundits had long predicted both the death of brand and the death of brick and mortar retailing in the contemporary marketplace. Would Brandless be the final nail in the coffin?

【書誌情報】

ページ数:24ページ

サイズ:A4

商品番号:HBSP-518044

発行日:2017/11/16

登録日:2020/3/3

1 3