Mondel z International
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should build on the foundation that Irene created.
【書誌情報】
ページ数:24ページ
サイズ:A4
商品番号:HBSP-518051
発行日:2017/12/11
登録日:2018/6/27