STRIVR (B): Moving into the Enterprise
STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been requesting soft skills training. Should STRIVR puruse this new opportunity? How should STRIVR price its software for enterprise customers? Was it a good idea for STRIVR to build generic training products that could potentially scale quickly?