全米プロバスケットボール協会（NBA）史上、最大のスーパースターのひとりであるレブロン・ジェームズは、自分のビジネスベンチャーとマーケティング活動のすべてを処理するために友人らと共に独自の会社を設立した。彼らのビジョンは、スポーツ・マーケティングの新しいモデルを追求することだった。 In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick Carter as the CEO. LRMR is tasked with turning James into a global icon as well as helping him reach his personal goal of becoming basketball's first billionaire. In late 2008, James has entered various lucrative endorsement deals and is considering three exclusive videogame endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value from their brands as well as what role talent agencies and other intermediaries play in that process. Provides in-depth information on three endorsement opportunities that each represents a common way in which talent can (choose to) get compensated: through a fixed-fee payment, a bonus payment structure, or a revenue-sharing agreement.

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-518J14

発行日：2009/1/31

登録日：2020/3/3