In the fall of 2019, Sprint's Chief Digital Officer Rob Roy reflected on the telecom's efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions in-house to enhance the company's ability to respond to the market in real-time. Early results suggested the plan was working, but Sprint continued to face fierce competition from its rivals. Sprint's subscriber losses mounted as it attempted to merge with T-Mobile. Could digital marketing stem the losses and win consumers' hearts?

【書誌情報】

ページ数：27ページ

サイズ：A4

商品番号：HBSP-520026

発行日：2020/6/3

登録日：2020/7/28