Direct to Consumer Brands
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
Recent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry's, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to attain valuations over $1 billion. At the same time, some DTC brands such as Casper saw a significant drop in their valuations after going public. Are these DTC brands fads or the dawn of a new era? And how should incumbents respond?
【書誌情報】
ページ数:11ページ
サイズ:A4
商品番号:HBSP-520060
発行日:2020/1/7
登録日:2020/6/10