By October 2017, Procter & Gamble's skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay's competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ages.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-521011

発行日：2020/8/6

登録日：2020/12/14