This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their decisions regarding sales strategy based on different customer bases. The case discusses the firms Atlassian, Basecamp, and Slack.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-521019

発行日：2020/7/24

登録日：2020/11/16