Digital Natives Growing Without a Sales Force
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their decisions regarding sales strategy based on different customer bases. The case discusses the firms Atlassian, Basecamp, and Slack.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-521019
発行日:2020/7/24
登録日:2020/11/16