This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P's of marketing - promotion, price, place and product-characterizing the marketing decision that generates the bias and highlighting the consequences of such a bias. Then, it explains the potential causes of algorithmic bias and offers some solutions to mitigate or reduce this bias.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-521020

発行日：2020/9/25

登録日：2020/11/16