Algorithmic Bias in Marketing
通常価格
¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P's of marketing - promotion, price, place and product-characterizing the marketing decision that generates the bias and highlighting the consequences of such a bias. Then, it explains the potential causes of algorithmic bias and offers some solutions to mitigate or reduce this bias.
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-521020
発行日:2020/9/25
登録日:2020/11/16