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Digital Marketing at HBS Online

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to almost $60 million in revenue and there were concerns about its potential overlap with other HBS programs such as executive education and Harvard Business Publishing. Growth of HBS Online also raised questions about potential brand dilution of HBS.

【書誌情報】

ページ数:18ページ

サイズ:A4

商品番号:HBSP-521027

発行日:2020/8/18

登録日:2021/2/19

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