商品情報にスキップ
1 2

Artea (D): Discrimination through Algorithmic Bias in Targeting

通常価格 ¥1,078 JPY
通常価格 セール価格 ¥1,078 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

This collection of exercises aims to teach students about 1) Targeting Policies; and 2) Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B), (C), (D) Introduce algorithmic bias. The exercises are designed such that the issues of algorithmic bias and discrimination would emerge inductively, "surprising" the students in the act of recommending a strategy that, inadvertently, is discriminating against customers who belong to minority groups. This is achieved via the combination of hands-on exercises, where students would make decisions based on data analyses and visualization, and in-class discussions, where students would defend their proposed strategies, discover the (discriminating) implications of those actions, and discuss possible solutions.

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-521043

発行日:2020/9/25

登録日:2020/11/16

1 3