商品情報にスキップ
1 2

Southwest Airlines (A)

通常価格 ¥1,408 JPY
通常価格 セール価格 ¥1,408 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy bring Southwest to the brink of profitability in early 1973, when its major competitor halves fares on Southwest's major route. Management wonders what response to make. Exhibits include cost and revenue data. Southwest Airlines (C), which may be used as an alternative to the (A) case, focuses on advertising and promotional strategy through June 1971.

【書誌情報】

ページ数:26ページ

サイズ:A4

商品番号:HBSP-575060

発行日:1974/12/1

登録日:2012/12/21

1 3