Introductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity; alternative communications; means and media; economics of communications decisions; and need for consistency in communications programs. Assumes that students have previously read Consumer Analysis, Market Analysis, and Note on Marketing Arithmetic and Related Marketing Terms.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-576086

発行日：1975/11/1

登録日：2009/12/24