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Johnson & Johnson: The Tylenol Tragedy

通常価格 ¥1,012 JPY
通常価格 セール価格 ¥1,012 JPY
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In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction.

【書誌情報】

ページ数:3ページ

サイズ:A4

商品番号:HBSP-583043

発行日:1982/10/12

登録日:2010/11/4

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