In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-583043

発行日：1982/10/12

登録日：2010/11/4