In late 1977, Fisher-Price was considering terminating its distribution in Belgium and Holland and establishing its own sales company. Illustrates a common problem in multinational marketing and raises issues of relative costs, motivation, and dealer relationships. In addition, there was a risk of possible liability for damages under a Belgian law governing manufacturer-distributor relationships.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-584039

発行日：1983/11/3

登録日：2021/2/19