Atlas Copco (A): Gaining and Building Distribution Channels
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¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company wh
【書誌情報】
ページ数:14ページ
サイズ:A4
商品番号:HBSP-588004
発行日:1987/7/7
登録日:2011/5/19