Intended to demystify the notion of high-tech marketing. Its first objective is to clarify the definition of high-tech marketing. Second, it provides a new framework for evaluating the question: "How is high-tech marketing different from traditional marketing practice?" Third, it discusses the implications of these differences--where they exist--for marketers in high-tech settings. Finally, it identifies some important marketing concepts often overlooked in all the hoopla about high-tech.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-588012

発行日：1987/10/14

登録日：2007/8/16