Perceptual Mapping: A Manager's Guide
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¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making.
【書誌情報】
ページ数:11ページ
サイズ:A4
商品番号:HBSP-590121
発行日:1990/7/5
登録日:2011/7/29