Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case descr

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-591025

発行日：1990/10/17

登録日：2009/12/24