Describes how the process by which new products are brought to market differs by situations. In particular, the impact of "newness" of the product and opportunity costs are described. Helps students see the need to custom tailor process to individual situations.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-592009

発行日：1991/7/29

登録日：2019/3/7