This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-592016

発行日：1991/9/11

登録日：2009/12/24