Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and encourages a discussion on merchandising this particular category."

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-593034

発行日：1992/9/28

登録日：2010/1/26