Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction
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The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans call for the use of indirect distribution channels to enter a new segment; important managers in ISY's direct sales force disagree.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-593080
発行日:1993/2/22
登録日:2011/6/27
