In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing structure would benefit consumers and restore profitability to both American and the industry as a whole. The critical issue raised is: Would American's bold initiative work?

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-594001

発行日：1993/8/11

登録日：2011/10/5