American Airlines' Value Pricing (A)
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing structure would benefit consumers and restore profitability to both American and the industry as a whole. The critical issue raised is: Would American's bold initiative work?
【書誌情報】
ページ数:24ページ
サイズ:A4
商品番号:HBSP-594001
発行日:1993/8/11
登録日:2011/10/5