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American Airlines' Value Pricing (A)

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing structure would benefit consumers and restore profitability to both American and the industry as a whole. The critical issue raised is: Would American's bold initiative work?

【書誌情報】

ページ数:24ページ

サイズ:A4

商品番号:HBSP-594001

発行日:1993/8/11

登録日:2011/10/5

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