Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand the bank's customer base from the limited branch expansion allowed by local law. Students make a decision, and if a "go" decision is made, they work out a comprehensive launch plan.

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-595026

発行日：1994/9/12

登録日：2009/12/24