Nestlé Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a detailed look at the use of simulated test markets to forecast a new product's potential.

【書誌情報】

ページ数：36ページ

サイズ：A4

商品番号：HBSP-595035

発行日：1994/10/28

登録日：2011/7/29