Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the buying process, decision-making roles, habit versus deliberation).

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-596040

発行日：1995/8/25

登録日：2010/3/1