Consumer Behavior Exercise (D)
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g., customer satisfaction, product meaning, brand loyalty).
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-596042
発行日:1995/8/25
登録日:2010/3/1