Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g., customer satisfaction, product meaning, brand loyalty).

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-596044

発行日：1995/8/25

登録日：2010/3/1