Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the industry's eyes to the need for high quality product and freshness. The emphasis on unique product development and freshness was a first for the industry.

【書誌情報】

ページ数：37ページ

サイズ：A4

商品番号：HBSP-597040

発行日：1996/10/15

登録日：2021/1/12