Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating how it should test the market for high-speed Internet access via cable modem. This case describes decisions that need to be made to bring this service to market in a suburb of Toronto.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-597050

発行日：1996/11/22

登録日：2009/12/24